Should we be on Facebook? Twitter?
You know that digital tools and technologies—social media, mobile devices, GPS-based services—have revolutionized the way we communicate and get information, but, how can you harness the power of these networked approaches and collaborative principles, to grow your business?
Whether you regularly use social networks in your personal life, or, whether you are uncomfortable with digital technologies, figuring out their application to your business can be challenging.
Organizations that are five, ten, twenty years old are “digital immigrants”—they did not come of age in the two-way, collaborative culture of today’s social business environment. And yet, your competitors are using digital technologies to accelerate their growth and profitability. Learning how to actively engage in the two-way conversation is critical to warding off competitive threats and staying relevant.
Maximize can help your business to harness the power of social media.
We infuse traditional business approaches with collaborative principles to make your organization relevant in today’s social business environment in two ways:
- Identifying where your target communities “hang out” online and offline, and how to effectively engage with them.
Transforming your team into an agile, collaborative, two-way organization that knows when to listen and how to most effectively engage.
Maximize has developed and implemented successful social business strategies.
- Developed a hybrid, online-offline community engagement strategy that empowered and enabled city residents to solve the acute problems (homelessness, hunger, etc.) in their community.
- Extended the reach of a government agency’s public affairs messages beyond news cycle-driven traditional media outlets, by developing a relationship-based, blogger engagement strategy.
- Expanded the awareness of a global health organization’s important initiatives into non-traditional communities, by strategically participating in conversations on social networks.
- Generated senior leaders’ buy-in and support for the use of social media in their organization, by employing social media tools to engage the senior leaders in authoring and editing their organization’s social media policy.
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